Trying to do good is by Design the most intrinsically gratifying thing we can do! Why is it so f****** difficult......

Trying to do good is by Design the most intrinsically gratifying thing we can do! Why is it so f****** difficult to grasp that attempting to live a good life is intrinsically gratifying? We don't question that playing some dumb f****** video game is intrinsically gratifying. We don't question that having some meaningless social dialogue is at least slightly intrinsically gratifying. We don't question that spending countless hours of Our Lives watching television or listening to music is intrinsically gratifying, or that going to endless meaningless movies, or endless meaningless concerts period period period are intrinsically gratifying. But being good? Oh, that must be because we want to go to heaven. That must be because we want to be socially acceptable. That must be because we want to stay out of jail or prison.... Virtue is its own f****** reward. It's what we're designed to do. It is the direction of giving life and surely that is why our genes cause us to propagate so that we will  successfully Advance the course of life. Attempting to be good socially, environmentally, culturally, economically, morally , is the ultimate intrinsic gratification because that's how we're built.